M Mateen
Crafting Global B2B Event Journey—One Experience at a Time
- Role
- Head of Marketing & Strategy at Maxpo Exhibitions Pvt Ltd
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About M Mateen
An enthusiastic and energetic full stack Marketer who\'s always up for the challenge, with a proven track record of delivering results and getting things done, I bring experience in the dynamic realm of B2B event products. My journey in this field has equipped me with a diverse skill set and a passion for driving product success through strategic marketing. Key Strengths Include Product Strategy and Positioning | New Product Development & Optimisation | Go-to-Market Planning and Execution | Market Research | Targeting and Positioning | Email Marketing | PPC | SEM | SMM | SEO | Landing Pages | Marketing Collateral and Content Creation | Pricing | ATL | Budgeting | Strategic planning | Competitive Analysis | Affiliate Marketing | Product Life Cycle | Cross-Functional Collaboration | Let\'s connect and explore how my passion, energy, and expertise can contribute to taking your B2B event products to new heights.
Experience
Head of Marketing & Strategy
Apr 2025 — Present · Dubai, AE
I lead a highly skilled team of marketers, designers & media professionals across two diverse locations, steering the strategic vision & execution for brand-building, demand generation, and market expansion in the events industry and other strategic ventures.I take a balanced, data-informed approach to marketing, blending analytics with creative storytelling to build meaningful brand equity and drive commercial growth. My team thrives in a culture of openness, experimentation, and shared wins and I firmly believe great marketing starts with great collaboration.One of the things I’m most proud of is helping us expand into new markets. I enjoy figuring out what works in a new region, aligning the team around a vision, and then building the systems to get us there efficiently and effectively.
Education
University of Kashmir
Master of Business Administration - MBA
2020 — 2022
University of Kashmir
Bachelor of Business Administration - BBA
2017 — 2020
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