Miri Blum
Vice President Global Marketing @Brevo
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WORK HISTORY
Vice President Global Marketing @Brevo
Paris, FR
Rebranding/ Renaming | GMT Strategy | Leadership | Product Launch | Global Campaigns Results • Successfully spearheaded a major rebrand of a 10-year-old global company: From strategy to stakeholder alignment, and a complete redo of web, product, content, PR, and more. First results include +470% page views,+360% followers growth,+700% higher engagements. • Planned and launched GTMs for new product verticals through acquisitions, achieving 30% of new customers on other products other than email, a total of 31,8K app enablement, and 5660 (av.) WAU • Revamped the PR Strategy in Europe - coverage growth +60% QoQ for key (FR, DE, and ES) Scope • Leading a team of 20 talented individuals across Product Marketing, brand, PR, events, and creatives • A member of the Senior Leadership Team • Working closely with C-level, Product and Sales
EDUCATION
Université Panthéon Sorbonne (Paris I) / IAE Paris
Master of Business Administration (MBA), International Business
College of Management
Bachelor of Arts (B.A.), Communication and Media Studies
ABOUT MIRI BLUM
With over 17 years of experience in tech giants, unicorns, and startups, I am an experienced Marketing Executive Leader known for creating sustainable impacts through strategic insight. My strength lies in elevating both brands and teams to new heights, with relentless pursuit of excellence. Throughout my career, my strategic vision has always fueled successful marketing campaigns, thriving in an ever-changing environment. I\'ve led several transformative brand initiatives, in a global context, positioning companies as industry disruptors. I\'m committed to building high-performing teams that thrive on collaboration, innovation, and empowerment. As a results-based professional, I leverage data and analytics to achieve measurable success. Area of expertise: Visionary Leadership | Shaping a Disruptive Brand Strategy | Building & Nurturing High-Performing Teams | Lead Generation & Conversion | Content, Creative & PR Strategy | Performance Marketing Campaigns | Field MKT & Events | Customer-Centric Product narratives | Cross-Functional Alignment
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