Mirian Atria
Media Account Manager
- Role
- Account Manager Lufthansa & Swiss Airlines (Brazil Market) at Groupm
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Mirian Atria
I am an enthusiastic, motivated individual with strong communication skills and a passion…
Experience
Account Manager Lufthansa & Swiss Airlines (Brazil Market)
Sep 2024 — Present · Miami, FL, US
Manage client relationships and oversee the planning, execution, and reporting of media campaigns across multiple platforms. Ensure client objectives are met by coordinating with internal teams to deliver successful results within budget and timeline constraints.• Build and maintain strong relationships with the client and the Global Team in Frankfurt, aligning media strategies with brand goals and marketing objectives.• Develop comprehensive multi-channel media strategies (Digital, Video, DOOH, Paid Social), including audience targeting and budget allocation.• Negotiate media placements with vendors to secure optimal pricing and inventory.• Monitor campaign performance against KPIs, analyze insights, and adjust strategies to optimize results.• Prepare detailed campaign reports with key metrics, ROI analysis, and actionable recommendations for clients.
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