Miriam Newton
Results-driven Product Marketing leader | Helping B2B tech firms drive hypergrowth through transformational initiatives such as rebranding, repositioning, new product launches, new pricing and packaging, and more
- Role
- Chief Executive Officer at 360 Gtm Strategy
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Miriam Newton
I am a results-driven marketing executive with over 20 years success in B2B, B2C, and B2B2C businesses in tech, ranging from multi-national enterprises, such as Amazon and Adobe, to emerging start-ups. I am known as a strategic leader who has built, developed, and led high-performing teams across a breadth of marketing disciplines, including product marketing, integrated campaign marketing, lead generation, growth marketing, brand strategy, analyst relations, customer lifecycle marketing, sales enablement, and partner/channel marketing. I am passionate about working backwards from customer needs to help develop compelling products and roadmaps, craft relevant thought leadership and stories, and deliver effective go-to-market strategy, plans, and execution for fueling business scale and growth.
Experience
Chief Executive Officer
Feb 2023 — Present · Seattle, WA, US
We help B2B technology companies with developing and executing their brand and go-to-market strategy, including core components such as messaging and positioning, sales enablement, new product launches, and new pricing and packaging.
Education
MiniMBA
Mini MBA, Brand Management
University of California, Berkeley
Bachelor of Arts (BA), Computer Science
USC Marshall School of Business
MBA, Marketing
Skills
- Product Launch
- Partner Management
- Channel Partners
- Software as a Service (Saas)
- Marketing Automation
- Analytics
- Lead Generation
- Strategy
- E-Commerce
- Messaging
- Sales Enablement
- Enterprise Software
- Leadership
- Go-to-Market Strategy
- Alliance Marketing
- Saas
- Solution Selling
- Business Alliances
- Product Management
- Cloud Computing
- Direct Marketing
- Marketing Communications
- Management
- Competitive Analysis
- Start-Ups
- Multi-Channel Marketing
- Demand Generation
- B2b Marketing
- Coaching & Mentoring
- Marketing
- Strategic Partnerships
- Cross-Functional Team Leadership
- Product Marketing
- Positioning
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