Miriam K.
VP, Brand Marketing & Events
- Role
- Vice President, Brand Marketing & Events, Global Distribution at NBCUniversal
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Vice President, Brand Marketing & Events, Global Distribution
Jul 2022 — Present
Develop and execute pre-sale marketing strategies to drive content licensing within the North American market, surpassing budgeted revenue targets annually.• Support client relationships post-sale to optimize their promotional campaigns and facilitate ROI, therefore positioning for successful renewals and supplemental licensing. Major partners include Rogers Media, Corus Entertainment and Bell Media in Canada; Sky Showtime in EMEA; Netflix, Amazon, Hulu, Roku, Tubi, Samsung, WBD, Paramount and AMC Networks in the US.• Lead marketing strategy and creative for FAST Channel Studio business. Built a cross-functional marketing taskforce to oversee multiple channel brands from concept to launch. Cultivate channel carriage partner relationships to secure owned promotional inventory at no cost. • Conceptualize large-scale, high-profile, client-facing events focused on revenue generation and developing sales relationships including LA Screenings, an annual 4-day event for hundreds of international and domestic clients.
Education
University of Southern California
Bachelor of Arts (BA), Communication with Emphasis in Entertainment, Communication, and Society
2005 — 2008
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