Miriam Miyara Cicale

About Miriam Miyara Cicale

Extremely motivated, results-driven and skilled creative, marketing content strategist…

Experience

1. Lead E-commerce Strategist

   Royal Caribbean Group

   Mar 2022 — Present

   Responsible in overseeing go-to-market campaign strategies, promotional strategies, editorial content and all content creation for royalcaribbean.com. As a primary lead for strategy and creation, creating compelling storytelling to inspire and communicate key messages end-to-end for the guest experience, ensuring that copy and design are aligned with the Royal Caribbean brand. In addition, I work to innovatively solve content strategy challenges while leading a junior content strategist to help develop campaign execution. An effective leader, collaborative, and strong communicator, capable of working with key stakeholders in multiple teams. Developing, proposing, presenting and selling new ideas, strategies, concepts, and tactics—then guide those projects to completion. Flexing both analytical and creative muscles, thinking long term to optimize our work throughout each campaign life cycle. Owning high impact marketing campaigns, developing thoughtful messaging frameworks, and content on Royal Caribbean website. Working at the strategic level (generating growth ideas) and at the tactical level (optimizing campaigns). Oversees content strategy from UX perspective, investigating how design and copy shape our customer experience. From understanding how to apply the right message to the right customer at a crucial moment to develop the content strategy that will help us connect with our guests the best way possible. Creating design enhancements, recommendations on content layout and link architecture, and working closely with the development teams to assure development efforts. This process includes monitoring Web Analytics and Business Performance closely to determine short and long-term opportunities, performing audits, informing content strategy efforts, identifying content gaps, and ensuring content on the web is reaching its max potential.

Education

• University of Florida

  Bachelor of Fine Arts (BFA), Web Page, Digital/Multimedia and Information Resources Design

  2010 — 2014