Miriam Abramowitz
Social Media Intern @ Krispy Kreme
- Role
- Social Media Intern at Krispy Kreme
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Miriam Abramowitz
My name is Miriam Abramowitz, and I recently graduated from the University of South…
Experience
Social Media Intern
May 2025 — Present · Charlotte, NC, US
Support the development and execution of Krispy Kreme’s social media content calendar, aligning with broader marketing initiatives to drive engagement and conversion both in-shop and online- Help to lead the organic look and feel for global and national limited-time offer campaigns and offers, from brainstorming creative concepts, stills, and videos to writing creative briefs, planning photoshoots, capturing content, and publishing across social platforms- Create and curate engaging, on-brand content across platforms such as Instagram, TikTok, Facebook, and X, including posts, reels, and stories, to strengthen brand presence and foster community connection- Assist in producing high-quality brand content by coordinating creative assets, editing videos in CapCut, and collaborating with cross-functional teams to ensure cohesive and engaging campaigns- Monitor and manage consumer engagement on social channels, responding to comments, mentions, and messages to build relationships and brand loyalty- Help to lead strategic brainstorms to identify new, on-trend content opportunities that tap into cultural moments and trending topics- Analyze performance metrics to evaluate campaign success and inform future strategy through reporting and insights using Sprinklr- Produced a viral TikTok (1.7M+ views) for a one-day Friday the 13th promotion by independently developing and executing the campaign from concept to launch. Leveraged research, creative strategy, and offer-first messaging to deliver content that drove rapid organic growth, received paid support, and contributed to a same-day sales spike and increased engagement- Support paid media efforts by organizing creative assets, writing ad copy, managing opt-out lists, and coordinating with external agency partners to ensure campaigns are fully equipped and launch on time- Partner with the paid media team to boost organic content, expanding reach and engagement through strategic amplification.
Education
University of South Carolina
Bachelor of Arts - BA, Visual Communications
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