Mirelle Wuolle

About Mirelle Wuolle

I’m a Marketing and Sales professional with 20+ years of experience in hospitality, events, and brand growth, and I’m excited to bring that expertise to my new role as Senior Group Sales Manager at Sonesta Bee Cave Austin.Throughout my career, I’ve built a path that blends event marketing, group and corporate sales, and digital strategy, helping organizations attract new clients, grow revenue, and create meaningful connections. I’m passionate about designing experiences that leave a lasting impression, whether through strategic sales initiatives, creative event concepts, or authentic client relationships.In my current role at Sonesta, I focus on:Driving group sales growth by building strategic relationships and delivering personalized solutions that meet each client’s needs.Positioning Sonesta Bee Cave Austin as a premier destination for group meetings and event gatherings through proactive outreach and exceptional service.Collaborating with cross-functional teams to deliver exceptional guest and client experiences.Career Highlights:Consistently surpassing sales goals and expanding key corporate and group accounts.Leading end-to-end event marketing and execution, from planning to flawless delivery.Creating branded materials and digital content that enhance engagement and visibility.Managing budgets and analyzing performance to continuously optimize results.Launching and managing entrepreneurial projects that merge creativity with strategy.I believe that every interaction is an opportunity to make an impact, to connect, collaborate, and create something memorable. Always open to new ideas, partnerships, and conversations about how hospitality can inspire and drive success.Entrepreneurial Ventures: o Founded Zoom Communications (20••••05), offering videography, photography, and design services. o Established and operated Mikamora Salgados (20••••17), delivering top-quality products and exceptional customer service.

Experience

1. Senior Group Sales Manager

   Sonesta International Hotels

   Nov 2025 — Present

   Lead group sales for the SMERF and association markets, driving room nights, revenue, and market share. Manage the full sales cycle from prospecting and RFPs to contracting and execution. Build strong client relationships while working with revenue and operations teams to increase conversion and repeat business.

Education

• Pontifícia Universidade Católica do Paraná

  Master's degree, Communication

  1998 — 1999

• Pontifícia Universidade Católica do Paraná

  Bachelor's degree, Industrial Design - Visual Communications, General

  1992 — 1996

Skills

• Marketing
• Hospitality
• Event Planning
• Food & Beverage
• Customer Service
• Revenue Analysis
• Restaurants
• Time Management
• Hospitality Management
• Resorts
• Rooms Division
• Banquets
• Hospitality Industry
• Hotel Management
• Sales
• Recruiting
• Customer Satisfaction
• Training
• Hotels
• Tourism
• Front Office
• Hotel Booking
• Budgets
• Event Management