Mirella D.
Marketing Operations Leader | Driving Revenue through Data, Process & GTM Alignment
- Role
- Senior Manager, Marketing Automation & Operations at ProSites
- Location
- Layton, UT, US
- LinkedIn followers
- 500 followers
About Mirella D.
I lead marketing operations with a focus on aligning marketing, sales, and revenue teams…
Experience
Senior Manager, Marketing Automation & Operations
Nov 2023 — Present
Lead operations across 6 verticals, managing a database of 360K+ and over 165K leads annually- Drove >90% improvement in speed-to-lead by overhauling routing and system integrations- Standardized lifecycle stages (added Sales Accepted), giving RevOps visibility to build waterfall and attribution dashboards- Consolidated 600+ forms into global templates, reducing campaign errors 83% and streamlining marketing execution- Partnered with Sales & RevOps leadership to influence GTM strategy around lead definitions, routing, and campaign reporting- Mentored and promoted team members, building a culture of operational excellence.
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