Michelle Miranda
Brand Strategist | Creative Thinker | Good Egg
- Role
- Principal at M2
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Michelle Miranda
Michelle is an entrepreneurial branding and strategy professional with deep experience rapidly turning market insight and trends into successful brand propositions for Fortune 500 and private companies, international and domestic. She works within companies to create actionable, long term business strategies by helping to define (or redefine) the role of brands and marketing within organizations. This could mean completely re-staging brands and brand culture to simply dispelling common myths that hold businesses back. Expertise: strategic marketing planning, brand architecture, consumer segmentation, opportunity analysis, global and domestic market evaluation and entry, portfolio optimization, PLM, customer acquisition and retention, cross-cultural communication.
Experience
Principal
Jan 2016 — Present · Seattle, WA, US
Education
Thunderbird School of Global Management
Master of International Management
Chaminade University of Honolulu
B.A.
Skills
- Product Development
- P&L Management
- Product Management
- Marketing
- Positioning
- Portofolio Management
- Brand Management
- Segmentation
- Market Planning
- Consulting
- Coaching
- Brand Strategy
- Business Planning
- Strategy
- Market Research
- Analytics
- Integrated Marketing
- Marketing Management
- Competitive Analysis
- Project Management
- Marketing Strategy
- Brand Architecture
- Cross-Functional Team Leadership
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