Miranda Madar

About Miranda Madar

For nearly 20 years, I’ve led story-driven marketing that moves people—and moves markets. From Coca-Cola and Dove to Gucci and Verizon Wireless, I’ve helped shape the way global brands connect with the world.I thrive in complexity—whether it’s redefining hospital brand perception after a major merger or launching a digital strategy that drove a 1059% increase in click-to-call volume. I bring energy, creativity, and clarity to fast-changing markets, building high-performing teams and bold campaigns that drive real growth.As a multi-passionate professional, my cross-industry experience helps me spot what others miss, bringing a fresh lens to new challenges. I\'m passionate about empowering others, championing diverse thinking in the workplace, and mentoring the next generation of leaders.Let’s connect if you’re interested in marketing that’s human, powerful, and impossible to ignore:DOUBLE-DIGIT GROWTH AND AWARD-WINNING LARGE-SCALE CAMPAIGNS: Led strategic shift to reallocate marketing funds from serving fewer profit areas to entire healthcare system. Won buy-in to move to 18-24 month planning period instead of quarterly, driving larger budget efficiencies and enabling more meaningful campaign measurement and optimization. Launched aggressive multi-channel campaign to redefine brand perception for two hospitals acquired via merger, including TV, radio, streaming, digital, social media, SEM, emails, website redesign, and print materials. Resulted in 17% growth in key specialty area, and 1200+ appointment requests for a single service line within first 6 months.MARKET DISRUPTION: Launched a digital strategy for a large multimillion-dollar company that delivered a 1059% jump in click-to-call volume and contributed to 83% YoY growth. Instituted first-ever initiatives that connected directly to the patient experience, the business transformed and attracted multiple Private Equity-backed buyers.Brand Development Project Management Marketing Strategy Global Team Leadership Omni-Channel Marketing AI Product Launch Content Strategy Department Restructures Consumer Analytics & Research B2B Referral Expansion Digital & Traditional Advertising Healthcare M&A Integration

Experience

1. Co-founder

   Sparkbot Marketing

   Jan 2025 — Present

   We aim to help small businesses further their community impact, and help brave entrepreneurs achieve their mission statements. If you or someone you know needs low-stress, high-impact marketing guidance, let\'s connect.

Education

• Boston University

  BS in Communications, Advertising

• University of San Francisco

  Advanced Social Media

Skills

• Marketing Communications
• Corporate Communications
• Digital Media
• Creative Development
• Advertising
• Interactive Marketing
• Account Management
• Online Advertising
• Digital Strategy
• Creative Direction
• Digital Marketing
• Social Media
• Integrated Marketing
• Mobile Devices
• Strategy
• B2b