Miranda Starks-Rice
Marketing Insights Researcher
- Role
- Marketing Researcher at Meta
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Miranda Starks-Rice
I have 15+ years of experience as a senior research professional and have spent the last decade in tech creating value for billions of people everyday. My background is mostly focused on Marketing and UX research initiatives which support cross-functional teams through consumer-driven insight and strategic direction. I love crafting data-driven deliverables that drive business outcomes forward with leadership teams and have a very collaborative working style. Throughout my career I have been on both the client and vendor side of research so I understand the needs and nuances of both. I have also worked across a number of industries and markets (LATAM, APAC, EMEA, NORAM) too. From an academic perspective, I hold a Masters degree in Marketing Research and this has given me extensive knowledge of various quantitative and qualitative research methodologies, which I utilize everyday in my role as a mixed-methods researcher.
Experience
Marketing Researcher
Apr 2018 — Present · San Francisco, CA, US
Lead global research initiatives that inform strategy and executive decision-making, driving full-funnel growth and marketing outcomes for Meta\'s family of apps, including Facebook, Instagram and WhatsApp.
Education
Southern Illinois University Edwardsville
BS, Business Administration/Marketing
2003 — 2008
Southern Illinois University Edwardsville
Master of Marketing Research, MMR
2008 — 2010
Skills
- Quantitative Research
- Marketing Research
- Spss
- Market Research
- Qualitative Research
- Data Analysis
- Quantitative Analytics
- Survey Design
- Questionnaire Design
- Competitive Intelligence
- Research Design
- Research
- Multivariate Analysis
- Microsoft Office
- Microsoft Excel
- Customer Insight
- Market Intelligence
- Segmentation
- Powerpoint
- Survey Research
- Ethnography
- Secondary Research
- Focus Groups
- Primary Research
- Microsoft Word
- Customer Satisfaction Research
- Report Writing
- Outlook
- Data Collection
- Factor Analysis
- Cluster Analysis
- Surveymonkey
- Regression Testing
- E-Commerce
- Survey Monkey
- Excel
- Word
- Regression
- Survey
- E-Tabs
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