Miranda Smith

Marketing Project & Operations Analyst (Contract) @HCA Healthcare

Supports marketing operations and Brand Team with a focus on the strategic build-out of a Digital Asset Management (DAM) system to centralize all marketing and creative assets.Monitors incoming creative requests through Adobe Workfront, ensuring accuracy before routing to the appropriate team.Assists design team leads with project assignment, resource allocation, and workload balancing in Workfront and other project platforms.Acts as primary liaison to marketing requesters (ex Brand Team), delivering proactive updates and client support throughout project lifecycles.Provides outstanding client-facing communication, fostering strong relationships across departments.Drives operational efficiency by identifying process gaps and implementing improvements, including building Airtable dashboards to streamline campaign trackingand visibility.Collaborates with the additional internal operations team to build project templates, intake forms, and workflow optimizations within Workfront, Airtable, andInDesign.Ensures service-level agreement (SLA) compliance through organized task tracking, cross-functional coordination, and capacity planning within Airtable andWorkfront.