Miranda Shehata

About Miranda Shehata

Professional ObjectiveObtain a marketing leadership role where I can define and instill a clear strategic vision to achieve company objectives, exceed growth expectations, and secure long-term returns by consistently upholding quality, integrity, and brand value.Key Skills & ExpertiseTrade and retail marketing, business development, commercial planning, sales forecasting, and multi-channel distribution management.Market intelligence development, including competitor benchmarking, data collection, and actionable market analysis to support strategic decision-making.Brand value definition, positioning, and deployment of brand strategy at the country level in alignment with global guidelines.Media planning and budget management for national marketing campaigns, ensuring optimal ROI and brand visibility.Development and execution of digital marketing campaigns leveraging SEO, SEM, social media trends, integrated marketing mix, and ATL/BTL strategies.Design and implementation of customer-centric loyalty and partnership programs for franchise networks, supported by CRM solutions to enhance retention and long-term value.

Experience

1. Marketing Manager

   Pirelli

   Mar 2022 — Present

   Manage all marketing activities in Canada and develop a long-term marketing strategy aligned with Business Unit (BU) objectives, global marketing strategy, and corporate guidelines.Own and manage the local price list in line with BU and regional pricing guidelines, ensuring competitive price positioning versus key market competitors.Lead sell-out campaigns and continuously track, analyze, and evaluate marketing performance metrics to optimize ROI and effectiveness.Drive new product launches by identifying market needs and increasing product mix, with a strategic focus on 18-inch and above segments to improve value and profitability.Define, plan, and execute trade marketing activities in alignment with the overall marketing plan to support sales objectives and channel performance.Develop and deliver marketing materials for both existing and new products to support product promotion, market penetration, and brand consistency.

Education

• Ain Shams University (French Section: Department de Gestion et de commerce International)

  Bachelor of Commerce, Business administration

• Edinburgh Business School (UK)

  Master's degree, Project Management

• SACRE-COEUR French Academy

  High School Diploma, French Language and Literature

Skills

• Strategy
• Fmcg
• Microsoft Excel
• Segmentation
• Market Research
• Marketing
• Project Planning
• Supply Chain
• Sales
• Business Development
• Microsoft Word
• Marketing Strategy
• Trade Marketing
• Word
• Pricing
• Negotiation
• Marketing Management
• Market Analysis
• Point
• Strategic Planning
• Budgets
• Market Planning
• Excel
• Mastering Power Point