Miranda Freund
Brand & Marketing Strategist | Go-To-Market Leader
- Role
- Gtm Lead at Kanary
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Miranda Freund
I’m a growth-focused marketing strategist and go-to-market (GTM) leader with nearly a…
Experience
Gtm Lead
Feb 2025 — Present · San Francisco, CA, US
Lead go-to-market strategy and mobile product launch for Kanary and accelerate adoption among digitally native audience. Assemble creator and community team and boost engagement across Discord, Reddit, and strategic networks. Engage with product and engineering teams to shape feature rollouts, craft member-centric messaging, and secure high-impact earned media coverage. Forge creator partnerships for product launch through targeted cold outreach and strategic sales calls. Defined two Ideal Customer Profiles (ICPs) to align team focus, leading workshops, conducting founder research sessions, and updating brand book to embed new ICPs.Key Contributions: Expanded Kanary’s mobile customer base by 2x within first quarter on team. Contributed to four off-sites in first six months, advancing roadmap development, supporting key hires through in-person interviews, and driving planning sessions directly with founder. Established and scaled Discord community to 400 members within first quarter. Championed influencer and partnership campaigns, deploying growth experiments across emerging channels to increase sign-ups, referrals, and customer retention. Established analytics and predictive models to measure content performance and optimize paid conversion outcomes. Built partnerships with 12 creators (2M+ followers) by securing premium-tier access in exchange for authentic promotion through targeted outreach, personalized pitches, and persistent follow-ups.
Education
Marin Academy
High School
2009 — 2013
Pitzer College
Bachelor’s Degree
2013 — 2017
Skills
- Nonprofits
- Psychology
- Community Service
- Non-Profit Volunteering
- Customer Service
- Social Media
- Photoshop
- Childcare
- Powerpoint
- Microsoft Office
- Project Management
- Travel
- Leadership
- Photography
- Event Planning
- Public Health
- Non-Profit Administration
- Digital Photography
- Visual Arts
- Public Speaking
- Microsoft Word
- Research
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