Miranda Milne
- Role
- Seo Manager at HUB International
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Miranda Milne
Data-driven enterprise SEO manager with years of experience in the financial services…
Experience
Seo Manager
Feb 2022 — Present
Key Responsibilities: • Collaborate with communications team to optimize blogs, thought leadership, and product/industry site content with on-page SEO best practices • Conduct competitive audits to determine content strategy and keyword prioritization • Perform ongoing keyword research and optimization for targeted Go-to-Market & SEO content • SEO & Local SEO agency management - partnering & strategizing with external agencies on SEO strategies, tactical priorities & content development • Develop and execute off-page SEO strategy – link building outreach & content marketing opportunities • Manage & continually optimize 500+ office location pages on the HUB website by working cross functionally with field marketing team • Manage office location listings on a variety of local search engines (Google/Bing, Yelp, FB, etc.) • Create monthly SEO & Local SEO Reports using Google Analytics, Adobe Analytics, Moz, SEMrush & analytical skills to draw data-driven conclusions and influence SEO strategy • Conduct technical SEO audits & implement findings with development team to improve website indexation • Collaborate with M&A/IT teams to transition and retire digital properties of acquisitions • Work cross-functionally with analytics and digital team to ideate, implement, track, and report on SEO/UX conversion rate optimization & testing strategies • Execute content production processes with internal editorial team and external agencies
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