Miranda Mapleton
Strategy Director @Dragonfly Ai
Signup · Get unlimited contacts
WORK HISTORY
Strategy Director @Dragonfly Ai
Helping the brilliant Dragonfly AI team to accelerate growth, focused on customer engagement and strategy, sales enablement, product marketing and investor relations. Dragonfly is the world\'s smartest solution to maximise creative performance, backed by proven science and a patented biological algorithm, it provides simple, fast, real-time insight across any content, anywhere for anyone. Connecting insights into client\'s creative ecosystem, it powers smarter creative decisions at scale.Having spent many years client-side in senior Marketing roles in eCom and FMCG at Mars and PepsiCo, leading a huge amount of creative development, including global comms for Whiskas, Pedigree, Cesar and Walkers Crisps, across every type of media - in store, online and offline, Miranda has an innate passion for developing high performing creative. She took a role at Dragonfly AI as she felt she could combine this passion with an ability add real value to this fast-scaling, innovative and dynamic organisation.
EDUCATION
University of Bath
Bsc, Business (Hons 2.1)
ABOUT MIRANDA MAPLETON
A strategic and commercially strong CEO and Marketer with over 20 years’ experience working at a senior level in premier-businesses (PepsiCo, Mars, Miele) across FMCG, eCom, Health Tech/AI, Environmental/Ecology industries and the charity sector. Excellent relationship building, influencing and communication skills, able to drive strategic transformation and inspire teams internally and externally to create opportunities, develop partnerships and solve problems to grow organisations. Strong track record for delivering consistent business results across differing organisational situations - turnaround scenarios, brand/business growth in mature markets, accelerated growth in new markets, as well as founding and globally scaling an organisation in a new sector. Highly skilled people leader, able to quickly establish the trust and commitment of others, combining a strong drive for excellence with natural curiosity. Positive personal energy and a proven capability in building talent and creating engaged teams. After 17 years in senior commercial roles, Miranda founded White Swan, a registered charity using AI and analytics to transform health outcomes. She now combines leading the charity with other interesting commercial and marketing roles.Key Business Competencies/Experiences:Strategic Transformation : Building Team Engagement and Capability : Developing Partnerships across Sectors (industry, academia, charity, government): Commercial Acumen : Business Strategy & Development. Organisational Scaling. Key Marketing Competencies/Experiences:Vision and Strategy Development : Marketing Communications and Brand Positioning : eCommerce and Digital Marketing : Category Development : Environmental Corporate Social Responsibility and Purpose Marketing : Innovation
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.