Miranda MacFarlane
Product Marketing Content Services Consultant @Klue
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WORK HISTORY
Product Marketing Content Services Consultant @Klue
Vancouver, BC, CA
Klue is a competitive intelligence platform that enables product marketers, salespeople and professionals working with CI to collect, curate, and deliver competitive intelligence across every department, supercharging sales teams and revenue enablement.Research and curate customer sentiment for clients\' products across various feedback avenues and help build go to market initiatives. Conduct client research, write custom content and provide insights for customers’ competitive programs on Klue’s platform. Gain valuable insight on curating competitive intel, building battlecards and educating customers on compete content. Perform content audits of clients’ GTM content and optimize navigation and ease of understanding for sales teams, enabling revenue.Help clients set up and align goals for their compete programs on Klue. Guide new clients through onboarding to product launch. Provide feedback to the Product team on feature gaps and client needs. Harness AI and technical workflows to drive further value of the platform. Help clients implement integrations through API setup.
EDUCATION
Seycove Secondary
High School Diploma
Simon Fraser University
Bachelor's degree, Communication and Media Studies
British Columbia Institute of Technology
Associate Certificate, User Interface (UI) and User Experience (UX) Design
ABOUT MIRANDA MACFARLANE
I\'ve got a background in writing, marketing, education and international cooperation —…
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