Miranda Georgeson

Research and Strategy Associate (Assistant Project Manager) @Human8

Royal Oak, MI, US

Project Coordination: Take the lead on logistics (e.g, gathering costs for proposals, coordinating supplier interactions) to ensure everything runs smoothly. Creative Input: Collaborate on questionnaire design and test online surveys to ensure they’re engaging and effective. Sample Management: Monitor recruits for online studies, ensuring the right participants are engaged. Engagement Facilitation: Organize and prepare materials for study participants, and handle participant questions/concerns, ensuring a seamless experience for everyone involved. Research Insights: Conduct secondary research to inform proposals and reports, contributing to the depth of our client deliverables. Qualitative Analysis: Observe focus groups and interviews, take detailed notes, and help distill key themes for impactful storytelling sessions. Quality Assurance: Ensure data integrity throughout the engagement, including proofreading and refining reports and presentations for clarity and professionalism. Collaborative Storytelling: Actively participate in story development, preparing charts and graphs, and summarizing key consumer insights to create compelling narratives.

Michigan State University - Eli Broad College of Business

Master of Science - MS, Marketing Research and Analytics

Michigan State University - Eli Broad College of Business

Marketing