Mira Samani
Digital Strategy Transformation Lead, Pet Nutrition, Northern Europe, @Mars
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WORK HISTORY
Digital Strategy Transformation Lead, Pet Nutrition, Northern Europe, @Mars
London, GB
Focused on shaping transformation priorities, bringing in outside in thinking, accelerating commercial performance and building scalable capabilities to support Mars’ ambition to create a better world for pets and pet parents
EDUCATION
Oxford College of Marketing
Master of Business Administration - MBA, Consumer Centricity
University of Reading
MSc; BSc, Food Science
SKILLS
ABOUT MIRA SAMANI
I am a digital and growth strategy leader with over 20 years’ experience shaping and delivering transformation across FMCG, retail, and consumer businesses.As Digital Strategy + Growth Lead, for Northern Europe, I am accountable for defining, designing and leading strategic initiatives, driving commercial acceleration, capability maturity and transformation. My focus is on translating ambition into clear priorities and executable roadmaps that strengthen performance and scale impact in support of Mars’ ambition to create a better world for pets and pet parents. My background and experience allows me to bring in outside in thinking with clarity and thought leadership.Prior to Mars, I worked with global brands including Diageo, Philip Morris, Nespresso, Tesco, Barclay’s Retail and Boots, as well as high-growth organisations such as Snow + Rock, The White Company, INTO Global, Al Tayer and Net Solutions. I am typically brought in at moments of complexity or inflection to clarify strategy, align leadership teams, and turn fragmented initiatives into coherent, value-driven programmes.My background spans consulting, in-house transformation and advisory roles. I operate comfortably at board and executive level, balancing strategic clarity with hands-on delivery. An MBA in Customer Centricity underpins my approach, combining commercial rigour with practical execution.I am particularly interested in transformation, e-commerce evolution, digital + AI innovation, and growth at scale.
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