Mira Kopanarov

WORK HISTORY

EDUCATION

ABOUT MIRA KOPANAROV

The story of a Bulgarian- Canadian artist and storyteller.My fascination with media, communications and the connections between people has driven a career of 20 years in marketing, media and communications. But on life scale, a lifelong passion for expanding beyond the confines of defined lines. The favourite part of this professional journey was the opportunities to bring meaning and benefit in innovative ways. The true KPIs were seeing the roots and wings of legacy. But the journey in marketing and communications is ruthless, so is life in urban environment. It is one of the top professions for burnout, after sales and front line workers. The onset of \"fast marketing\" is creating a disenchanted workforce.The promises of tomorrow\'s innovation are changing the world today, challenging the human interaction and engagement with the craft of meaning.Let\'s be honest, there isn\'t a public space without some branding exposure. The demands are confusing the industry and business.After an awakening burnout experience, I dedicated 5 years to learning more about the conditions which shape our environments. When the story doesn\'t match the culture, the skillset and communications, there is loss.I painfully experienced and perpetuated an unhealthy model for decades. The shock was to be against a communications problem, as a Communications specialist. The good news is that at least it was my department. As a result of my research, I created a practice which creatively transforms people and communities, with benefits far expanding singular focused growth through experiences.Mixed-reality Stories are the thesis to each strategy. They inspire kind connection between people and creative dynamics as the solution to micro or macro scale challenges.