Michael Oconnor
- Role
- Direct Marketing Manager at Uline
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Michael Oconnor
I’m a passionate marketing professional with digital, email, social, direct mail…
Experience
Direct Marketing Manager
Apr 2020 — Present
Direct Marketing Operations, Research, and Development Transitioned from Acoustic to SAS CI360 campaign management platform. Lead and coach a group of talented marketers within the Uline Direct Marketing & Advertising team- execute 350+ email/direct mail campaigns annually across North America - analyze and report on campaign performance - research marketing trends and competitor marketing - drive change to align marketing efforts with customer actions - bring rigorous testing ideology to the organization - communicate with best customers to understand buying behavior and align with sales efforts - led effort to integrate team tasks in inter-department project management platform
Education
University of Wisconsin-Madison
Bachelor of Arts - BA, Journalism
Mercy University
Master of Science - MS, Direct Marketing
Skills
- B2b
- SEO
- Customer Retention
- Interactive Marketing
- Copy Editing
- Brand Development
- Budgeting
- Advertising
- Email Marketing
- Online Advertising
- Newsletters
- Market Planning
- Direct Mail
- Marketing Strategy
- Relationship Marketing
- Digital Strategy
- Integrated Marketing
- Organizational Communication
- Social Media Marketing
- Copywriting
- Project Management
- Marketing Communications
- Strategy
- Digital Marketing
- Strategic Planning
- Budgets
- Online Marketing
- Management
- Marketing
- Marketing Management
- Program Management
- Public Relations
- Campaigns
- Leadership
- Direct Marketing
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