Mint Hill

Digital Marketing & Ecommerce Manager @BenQ North America

US

Lead, develop and execute business strategy by creating digital marketing campaigns with evaluate end-to-end process and provide high-impact results, achieving a 10% YoY increase in ROI.• Leverage consumer and market insights to optimize customer experience, driving 20% MoM sales growth and reducing the abandoned cart rate from 95% to 75%.• Monitor, analyze campaign performance, to gain insights by using Google Analytics, Google Ads, and Tableau. Provide actionable insights and recommendations for the stakeholder to improve ROI.• Drove a record-high $1M+ in annual eCommerce revenue through optimized marketing initiatives from Back to School campaign, BFCM campaigns, etc.• Lead the in-house marketing team, writers, and designers to develop creative content that supports digital strategies• Identify experience gaps to analyze customer satisfaction and motivation, leveraging data analytics from GA4, SEMRush, Brandwatch, and Clarity to gain valuable insights into customer needs and behaviors.• Led the digital marketing team in conducting keyword research, competitor analysis, and performance audits to optimize SEO/ SEM best practices for Google Search and AI-driven search.• Establish eCommerce team specific KPIs and ensure KPI-driven reporting to measure effectiveness and optimize results.• Led MarTech initiatives with expertise in CRM systems HubSpot and a strong proficiency in email marketing. Created user-friendly, responsive, and engagement-optimized campaigns, achieving a 40% open rate.• Effectively analyzing data to make decisions, define new strategies, and deliver measurable results.• Determine the ideal channel mix, including content marketing, paid media, email, and other relevant channels, working with field, product, and influencer marketing to maximize impact.• Analyzing digital marketing best practices, evaluating what drives online engagement, and developing programs to capture the attention of new customers online.