Minnie Erickson Nguyen
Experiential Marketing Leader | Connecting Brands, People & Strategy for High-Impact Events | AWS, Datadog & GPJ Alum
- Role
- Head of Events Marketing at Open Lending
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Minnie Erickson Nguyen
Global event marketing and experience design leader with 15+ years of success delivering executive summits, C-level briefings, user conferences, and global event portfolios. Known for building visionary programs that deepen customer loyalty, accelerate enterprise deals, and elevate employee engagement. Strong background partnering with enterprise clients (AWS, IBM, Datadog, Salesforce, AMD, Open Lending) and leading agencies, vendors, and cross-functional teams to create world-class, high-impact experiences. Recognized for combining strategic storytelling, operational excellence, and empathetic leadership to consistently deliver events that inspire, engage, and drive measurable business results.My expertise lies in: Strategic Event Planning: Aligning events with business objectives. Creative Event Design: Crafting unique and memorable experiences. Operational Excellence: Managing budgets, timelines, and logistics. Vendor Management: Building strong relationships and negotiating favorable deals. Team Leadership: Inspiring and motivating internal, external, and executive teams to deliver exceptional results.I\'m passionate about bringing people together and creating lasting impressions. Understanding the critical link between attendee experience and brand perception, I meticulously manage every aspect of each event.
Experience
Head of Events Marketing
Jun 2023 — Present · Austin, TX, US
As Open Lending’s Events Marketing Lead, I collaborate with executive leadership, sales, account management, and partnership teams to develop and execute lead-generating event programs. I’m responsible for building brand awareness, driving customer and prospect acquisition, and ensuring each event is well-executed, on budget, and aligned with our demand-generation goals.I oversee event strategy and logistics from start to finish, prioritizing key events for our Go To Market team, including our annual customer incentive conference, optimizing performance, and building a Center of Excellence for event management. My focus is on creating exceptional experiences that generate leads, enhance our brand, and build relationships with clients and prospects.
Education
University of Houston
Bachelor's Degree
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.