Joe Lane
Brand Strategy Director @Colle McVoy
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WORK HISTORY
Brand Strategy Director @Colle McVoy
Minneapolis, MN, US
Clients include, but are not limited to: McCormick, Frank\'s RedHot, Perdue Chicken, Dairy Queen (DQ)
EDUCATION
The University of Iowa Tippie College of Business
Bachelor’s Degree, Marketing & Writing
ABOUT JOE LANE
Collaborating with a range of disciplines, I\'ve become passionate about tackling big challenges and pushing the status quo. I love brand strategy because I think the best way to solve brand problems is to solve real human problems and that solving real human problems requires a deep understanding of real humans (via qualitative and quantitative research).By connecting the dots between empathy, data, and design, we\'ve created purpose-led strategies, brand experiences, and stories that not only deliver on business imperatives but on customer wants and needs too.SKILLS (among others): Business Strategy, Brand Narrative Work, Insight Development, Primary Research (focus groups, IDIs, surveys, comms testing), Secondary Research, Thought Leadership and Presentation, Bagel BakingBRAND EXPERIENCE (among others): Target, Frank\'s RedHot, Land O\'Lakes, 3M, Taco John\'s, U.S. Bank, Invisalign, CHS, IHOP, Midas, Schwan\'s Home Delivery, Vermont Creamery, E-Z-GO, WinField United, Valent U.S.A, Food Building (Red Table Meat, Baker\'s Field Flour & Bread, The Lone Grazer)OBSESSIONS (among others): Food, Sustainability, Local cultures, Hiking, the ever-expanding and perennially painful list of Minnesota sports disappointments
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