Minita Kumar

About Minita Kumar

Minita Kumar brings two decades of experience shaping reputation, narrative, and trust for some of the world’s most valuable business and consumer brands. She currently leads Communications for Fidelity International in India, overseeing both external and internal communications, and is a member of the India leadership team.Minita began her career as a journalist, reporting on brands and the evolving media landscape in India. She went on to build and lead marketing and communications functions across global organizations including Nokia (corporate, phones, and accessories), Hike Messenger, Adobe, HERE (by Nokia), Computer Sciences Corporation (now DXC Technology), and Fidelity International. Beyond India, she has also led Communications across the APAC region, working closely with diverse markets, leadership teams, and stakeholders.Minita\'s work sits at the intersection of strategy, reputation, and business outcomes. She has established communications functions, crafting clear and credible narratives, and positioning organizations for growth and transformation. She has led high-visibility, high-impact campaigns during periods of change, including acquisitions and rebranding-helping business navigate complexity, protect trust, and align internal and external stakeholders.Alongside her core expertise, Minita also brings experience in Corporate Social Responsibility. She has set up CSR functions in compliance with India’s Companies Act, defined strategic objectives, and launched projects with measurable social impact. In 2017, Minita was recognized as a Changemaker in Change.org’s inaugural ambassador program (now the Nguvu Collective).Minita is an active voice in industry forums and has served as a jury member for The Economic Times – Brand Equity Kaleido Awards in its formative years, contributing to conversations on brand leadership, credibility, and impact.Giving voice and power to brands, making them relevant to people and the world, is what drives Minita. She believes that marketing and communications efforts should drive the vision of the brand, connecting it to what really matters, viz. business and customers, in the context of the rapidly changing needs of our world of today and the future.

Experience

1. Director, Communication

   Fidelity International

   Feb 2023 — Present · Delhi, IN

Education

• The Delhi School of Communication (DSC)

  Post Graduate Diploma in Communication, Mass Communication

  2000 — 2002

• National Institute of Information Technology

  GNIIT, Computer Software Programming

  1997 — 2000

• Delhi Public School Mathura Road

  Physics, Chemistry, Mathematics, Engineering Drawing

  1987 — 1997

• Digital Marketing Institute

  Professional Diploma in Digital Marketing, Digital Marketing

  2013 — 2013

• Delhi University

  Bachelor of Arts, Economics

  1997 — 2000

Skills

• Public Relations
• Internal Communications
• Media Relations
• Employer Branding
• Marketing
• Communications Planning
• Strategic Communications
• Marketing Management
• Internal & External Communications
• Corporate Branding
• Press Releases
• Writing
• Marketing Communications
• Management
• Corporate Communications
• Customer Relationship Management (Crm)
• Content Development
• Brand Management
• Marketing Strategy
• Leadership
• Integrated Marketing
• Advertising
• Executive Management
• Market Research
• Corporate Social Responsibility
• Newsletters
• Acquisition Integration
• Crm
• Content Management
• Strategy
• Crisis Communications