Mini Sood Banerjee

About Mini Sood Banerjee

Senior Brand and Marketing professional with 18+ years of experience in brand/product marketing, marketing communications, and business development, and a solid track record of creating brand identities through brand development and management, creative strategy, advertising and marketing.Has gained immense success and been highly regarded for devising and implementing brand and product marketing plans and campaigns across multiple channels, resulting in incremental sales and revenue growth, and value for customers.Visited South Korea and Jeju Island in South Korea to understand the ethos of brand Innisfree and the culture of South Korean people, and have represented India at the Global Marketing Conference held every year in South Korea.Specialties:Product Development/Management Brand Development/Management Business Planning Business Development Marketing Strategy Integrated Marketing (Digital/Offline) Influencer Marketing Trade Marketing Marketing Communications New Product Launches Events & Promotions Team Management & Building Social Media Marketing NPD Ecommerce South Korea Kbeauty Skincare Beauty Cosmetics Makeup United Kingdom UK Canada Toronto Strategy Beauty Business PR Online activities Global Marketing International Marketing Retail Glass Skin International Exposure

Experience

1. Marketing Director

   AMOREPACIFIC

   Jan 2022 — Present · Mumbai, IN

   Oversee a portfolio of four luxury and premium brands in India - across various marketing channels - Sulwhasoo, Laneige, Innisfree & Etude

Education

• Indian Institute of Management, Calcutta

  Executive Programme in Business Management (EPBM)

  2020 — 2021

• Indian Institute of Planning and Management

  Master of Business Administration - MBA, Marketing & Human Resources

  2003 — 2005

• Delhi University

  Bachelor of Arts - BA, Business and Managerial Economics

  1999 — 2002

• St. Thomas'​ School , Mandir Marg

  High School, Commerce

  1997 — 1999

Skills

• Business Planning
• Crm
• Team Management
• P&L Management
• Retail
• Direct Marketing
• Customer Insight
• Strategy
• Online Advertising
• Product Launch
• Brand Development
• Segmentation
• Market Research
• International Marketing
• Marketing Communications
• Trade Marketing
• Product Marketing
• Product Innovation
• Media Planning
• Consumer Products
• Merchandising
• Brand Awareness
• Product Development
• B2b Marketing
• Shopper Marketing
• Management
• Brand Equity
• Market Planning
• Marketing Research
• Consumer Behaviour
• Social Media Marketing
• Fmcg
• Competitive Analysis
• Sales Operations
• Business Development
• Digital Marketing
• Relationship Marketing
• Marketing Management
• Market Analysis
• Online Marketing