Mingzhe Claire He

About Mingzhe Claire He

Data Strategy | Growth Marketing | Product ManagementExperienced, data-driven professional with business and advertising background, who has a balance of analytical and creative thinking. Good at utilizing storytelling to interpret insights/data to create actionable strategies that drive revenue, brand equity, and return on investment. Fluent in data analysis, versatile in omnichannel marketing, and native in creating engaging consumer/user experience. Excellent communicator, collaborator, and presenter who influences key cross-functional stakeholders internally and externally to pitch strategies and gain buy-ins.Skills• Data Analytics: PostGreSQL, SPSS, Excel (Pivot Table, Vlookup, SUMIFS, Concatenate)• Data Visualization: Tableau, Google Data Studio, Datorama• Syndicated Market Research: Kantar, Pathmatics, Simmons, YouGov, GWI, Nielsen, Demographics Pro, Canvas8, Decipher• Social Listening: Brandwatch & Crimson Hexagon, Infegy, Shareablee, Quintly, Google Trends• Paid Social Media Marketing: Meta/Twitter/Snapchat/LinkedIn Ads Manager, Facebook/Instagram, TikTok, YouTube, Pinterest• Ad Trafficking/Serving: CM360 (Campaign Manager 360)• Demand Side Platform: DV360 (Display & Video 360), Adobe Ad Cloud• Search Engine Marketing: Google Ads, SA360 (Search Ads 360), Google Analytics, SEO• Retargeting/Remarketing: Pixel/UTM/Floodlight tag, Email• Brand Safety: MOAT, IAS• Attention Measurement: Adelaide, Lumen• Data Privacy: Data Clean Rooms, Meta Conversions API (CAPI)• Measurement Studies: Brand Lift Study (Dynata, Kantar Millward Brown, Nielsen, Qualtrics, Upwave, Lucid, DISQO), Foot Traffic Study (PlaceIQ, Foursquare Placed), TV Attribution (VideoAmp), Focus Group, A/B, Multivariate, Incrementality Testing• Advanced Analysis: Regression Analysis, Multi-Touch Attribution Analysis, Match Market Test, Overlap/Halo Analysis, Path to Conversion Analysis, Correlation Analysis, Audience Segmentation Analysis, Competitive Landscape Analysis, Conversation Analysis, Sentiment Analysis• Project Management: Trello, Hive• Language: English, Chinese

Experience

1. Director, Marketing Science

   OMD

   Jun 2024 — Present · Los Angeles, CA, US

Education

• University of Southern California

  Master of Communication Management

  2016 — 2018

• University of Michigan

  Bachelor of Economics; Minor in Music Composition

• University of California, Berkeley

  Summer Program, Business Administration and Management-Haas School of Business

Skills

• Capital Asset Pricing Model
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Leadership
• Management
• Statistics
• Communication
• Social Media Marketing
• Microsoft Powerpoint
• Event Planning
• Spss
• Microsoft Office
• Piano
• Research
• Public Relations
• Matlab
• Econometrics-Stata
• Consulting
• Ibm Lotus
• Social Media
• Data Modeling
• Sql Database
• Public Speaking
• Data Analysis
• Visual Basic
• Teamwork