Minguang Zhang

Associate Director @Blend

Chicago, IL, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2022 — Present

Associate Director @Blend

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Chicago, IL, US

Marketing Mix modeling, MTA, Meta learner Uplift modeling, offer personalization and optimization, campaign experimentation and testing, casual inference, customer response modeling, customer segmentation, omnichannel communication, B2B Sales/lead scoring model, AI assistant app leveraging LLM and RAG

EDUCATION

2002 — 2006

Northern Illinois University

PHD(ABD), Economics

1995 — 1999

Shanxi University of Finance and Economics

Bachelor, Financial management

1999 — 2002

Nankai University

MS, Finance

2005 — 2006

Northern Illinois University

Master of Science (MS), Applied probalities and statistics

SKILLS

Marketing StrategyTeradataData AnalysisProduct DevelopmentAnalysisPredictive AnalyticsMarket AnalysisSegmentationData MiningQuantitative ResearchMarketing ResearchCustomer AnalysisData WarehousingPortfolio ManagementSpssSasRPricingOptimizationStatistical ModelingTime Series AnalysisStrategyE-CommerceVbaOptimizationsSqlLogistic RegressionRisk ManagementCredit RiskDirect MarketingBusiness AnalyticsDatabase MarketingMarketingSas ProgrammingMarket ResearchMarketing AnalyticsCrmUnixData ModelingBusiness Intelligence

ABOUT MINGUANG ZHANG

10+ years professional experience in data mining and predictive modelingSelf-motivated and highly ambitious professional with experience of managing people and working with offshore teamsTools: SAS, SQL,R, Python, Excel, Access, Word and PowerPointSpecialties: Data mining, predicative modeling, marketing media analysis and optimization, customer segmentation, business analytics and strategy, pricing strategy, product assortment, data warehouse and data mart design, customer experience, cross-sell strategy, channel integration & optimization, call center operation, customer contact strategy, consumer lending, direct marketing

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