Minguang Zhang

Data Science

Role
Associate Director at Blend
Location
Chicago, IL, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Minguang Zhang

10+ years professional experience in data mining and predictive modelingSelf-motivated and highly ambitious professional with experience of managing people and working with offshore teamsTools: SAS, SQL,R, Python, Excel, Access, Word and PowerPointSpecialties: Data mining, predicative modeling, marketing media analysis and optimization, customer segmentation, business analytics and strategy, pricing strategy, product assortment, data warehouse and data mart design, customer experience, cross-sell strategy, channel integration & optimization, call center operation, customer contact strategy, consumer lending, direct marketing

Experience

  1. Associate Director

    Blend

    Mar 2022 — Present · Chicago, IL, US

    Marketing Mix modeling, MTA, Meta learner Uplift modeling, offer personalization and optimization, campaign experimentation and testing, casual inference, customer response modeling, customer segmentation, omnichannel communication, B2B Sales/lead scoring model, AI assistant app leveraging LLM and RAG

Education

  • Northern Illinois University

    PHD(ABD), Economics

    2002 — 2006

  • Shanxi University of Finance and Economics

    Bachelor, Financial management

    1995 — 1999

  • Nankai University

    MS, Finance

    1999 — 2002

  • Northern Illinois University

    Master of Science (MS), Applied probalities and statistics

    2005 — 2006

Skills

  • Marketing Strategy
  • Teradata
  • Data Analysis
  • Product Development
  • Analysis
  • Predictive Analytics
  • Market Analysis
  • Segmentation
  • Data Mining
  • Quantitative Research
  • Marketing Research
  • Customer Analysis
  • Data Warehousing
  • Portfolio Management
  • Spss
  • Sas
  • R
  • Pricing
  • Optimization
  • Statistical Modeling
  • Time Series Analysis
  • Strategy
  • E-Commerce
  • Vba
  • Optimizations
  • Sql
  • Logistic Regression
  • Risk Management
  • Credit Risk
  • Direct Marketing
  • Business Analytics
  • Database Marketing
  • Marketing
  • Sas Programming
  • Market Research
  • Marketing Analytics
  • Crm
  • Unix
  • Data Modeling
  • Business Intelligence

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Minguang Zhang — Associate Director at Blend in Chicago, IL, US | Unifers