Mindy Williford Nelson

About Mindy Williford Nelson

I lead digital operations for some of the most beloved content brands on the internet — GoComics (home to Calvin & Hobbes, Garfield, Doonesbury, and 400+ other comics), The Far Side, and uExpress (including Dear Abby). The brands are iconic, and no two days in this role look quite the same.As Director of Digital Operations at Andrews McMeel Universal, I oversee programmatic advertising and subscriptions. Over the past year, I\'ve worked with our team to help shift our strategy toward subscription growth as part of an effort to build a more resilient, diversified revenue model. Customer experience is central to supporting this, and our support team consistently earns strong CSAT scores and quick first times to response.My work sits at the intersection of revenue strategy, content operations, data & analytics, and customer experience. I partner closely with our Chief Digital Officer and finance team on forecasting and quarterly reviews, looking for ways to connect operational decisions to real business outcomes. Lately I\'ve been expanding my analytics toolkit — working with Google Analytics 4 and Looker — and I lean on AI tools to make reporting faster and more actionable.Before moving into this role, I spent years in digital business development, sales, and artist/author management — a background that gives me a business instinct I bring into everything I do on the ops side.Specialties: ad operations, excel, business development, contract negotiations, industry and market research, manage product implementation, product development, presentation skills, project management, development of marketing materials, account executive, sales

Experience

1. Director, Digital Operations

   Andrews McMeel Universal

   Feb 2020 — Present

   Ensure all operational processes and systems are running efficiently for all digital productsOversee revenue operations for digital products (programmatic advertising & subscriptions)Collaborate with product managers on KPIs from advertising & subscriptions for digital productsEnsure content supply systems are functioning & delivering content to digital properties & partnersManage customer service & community engagement disciplines to improve customer experienceOversee data & analytics function, working with Google Analytics 4, Looker and reportingLeverage AI tools to improve reporting efficiency and insightsHelp ensure digital complies with regulatory laws

Education

• Indiana University Bloomington

  Bachelor of Science, Public Affairs

Skills

• Sales Support
• Advertising Sales
• Sales Presentations
• Product Management
• Email Marketing
• Advertising
• Online Advertising
• Group Presentations
• New Business Development
• Internet Research
• Contract Negotiation
• Project Coordination
• Inside Sales
• Business Development
• Strategic Partnerships
• Social Media
• Mobile Applications