Mindy Oh

About Mindy Oh

Mindy is a results-driven strategic marketing executive with a passion for building customer-centric global brands specializing in developing go-to-market strategies and implementing scalable growth programs. Her vast experience in B2B and B2C SaaS platforms enables her to successfully launch and scale complex products, build high-impact teams and drive the evolution of the company\'s corporate and brand positioning. She has over 15 years of marketing leadership experience across the UK, US, European and Asian markets. Mindy holds an MBA from The Wharton School, University of Pennsylvania, and has held senior marketing roles at Samsung, British Telecom, Reed Elsevier, The Trade Desk and Smartling.Excellent visionary, innovative strategic thinker, data-driven and collaborative problem solver, effective leader and a team player with a proven track record. Adept at developing and managing cross-functional alignment with Product, Engineering, Sales/SDRs, Sales Operations, Customer Success and Channel. Strong track record in assembling and managing diverse, high-performing marketing and product teams and coaching them to success. Excellent spoken and written communication skills and an effective presenter. Cross-industry experience in technology, high-tech, healthcare, consumer, media, STM, and consumer products sectors. Fluent in Korean (native) and proficient in Mandarin Chinese.

Experience

1. Saas Marketing Consultant

   Independent Consultant Advisor

   Jan 2017 — Present · New York, NY, US

   Responsible for developing scalable marketing/growth strategies and implementation plans for clients focusing on the following key areas: Growth-focused marketing strategy, messaging/positioning, GTM strategy/product launches, marketing operations, market/competitive intelligence, demand-generation, digital marketing, event/field marketing, digital content strategy, pricing strategy, sales enablement and more.

Education

• University of Michigan

  Bachelor of Science (B.S.), Industrial and Operations Engineering

• The Wharton School

  MBA, Marketing and Strategy

• University of Michigan

  Master of Science, Industrial and Operations Engineering

Skills

• Management
• B2b
• Digital Strategy
• Customer Insight
• Saas
• Financial Modeling
• Product Marketing
• Strategy
• Product Management
• Customer Acquisition
• Entrepreneurship
• Market Research
• Go-to-Market Strategy
• Web Strategy
• Analyst Relations
• Analytics
• Business Strategy
• Project Management
• Social Media Marketing
• Product Development
• Analysis
• Demand Generation
• Leadership
• Branding & Identity
• Digital Media
• Social Networking Sites
• Product Strategy
• Market Analysis
• New Business Development
• Marketing
• Executive Management
• Strategic Planning
• Program Management
• Digital Product Development
• Global Marketing
• Management Consulting
• Competitive Analysis
• Market Intelligence
• Start-Ups
• Product Launch