Mindy Heintskill

WORK HISTORY

EDUCATION

SKILLS

ABOUT MINDY HEINTSKILL

Mindy is currently an independent business advisor, focused on the development of growth strategies and go-to-market plans for start-ups and growth-stage companies. Mindy\'s recent experience includes serving as Chief Marketing Officer at SonderMind, a company that is redesigning behavioral health. Before that, Mindy served as Chief Growth Officer at MDLIVE, where she was responsible for sales, account management and marketing, and provided leadership on matters related to partnerships, pricing and company strategy, along with responsibility for industry and consumer insights. Mindy joined MDLIVE as Chief Marketing Officer in April 2019 and was promoted to Chief Growth Officer in October of 2020. Prior to MDLIVE, Mindy was a Group Vice President at Walgreens where she was responsible for driving customer behavior among Walgreens’ 90 million Balance Rewards loyalty program members, as well as the associated sales and profit impacts. Mindy joined Walgreens at the director level in 2011 as a leader on a newly established loyalty team. Her responsibilities increased over time to include B2B insights and direct marketing businesses, personalization and email marketing, digital product and UX/CX. Before joining Walgreens, Mindy spent most of her career focused on customer loyalty, insights and personalization; primarily working with retail and consumer goods companies. She spent seven years at dunnhumbyUSA, where she successfully leveraged Kroger’s customer data to inform strategies and solutions that markedly improved comp sales for five consecutive years. Mindy began her career at Kimberly-Clark in consumer sales and was quick to pivot her focus to insights-led sales strategies for shared success between Kimberly-Clark and retail clients.