Mindy Gross

About Mindy Gross

I’m a firm believer that curiosity is the engine of achievement. Keeping an inquisitive outlook helps keep the job fun (fact) and the mind young (so I’ve heard, and I hope). Through my experience in account management and media strategist roles at ad agencies, I began to think of marketing as both an art and a science. I collaborated with a variety of teams and talents to tell a story to a specific audience. I loved to learn about new advertising opportunities, media buying software, and the evolving marketing landscape and build an effective marketing strategy based on what I had learned. As soon as I was given a creative brief for a campaign, I immediately got to work — requesting ad rates, TV avails, magazine and newspaper media kits, and researching PPC keywords, etc. I tried to get into mindset of the target audience. A boss once told me I had a “head down, get-it-done” attitude. I suppose that is a good thing. In my current role as a business owner, I wear many hats — maintaining that go-getter and eager-to-learn mentality. Over my 22+ years in marketing, I have gained a number of skills.KEY SKILLS- Research (demographic, market, and competitive)- Media buying - Budget management- Negotiation- Copywriting/ Technical writing- Project management- B2C marketing- B2B marketing- B2B2C marketing- PPC keyword research- Production of 200+ publications- Website creation - SEO Optimization - Graphic design - UI and UX mockups for SaaS SMS marketing product- SMS and email marketing best practices- SMS automations (Welcome series, win-back offers, abandoned cart)- Digital content - Social media management- Created gamified marketing strategy that grew a client\'s SMS database by 78.1%- Email marketing- Google Analytics - Google Workspace - Microsoft Office - Integrations (API docs familiarity, Google Sheets webhooks, Zapier)In my experience, the best way to learn is to dive in and do it. Whether customizing code or sewing, you\'ll find endless online resources to learn as you go.I accept that I can’t solve all problems and do everything work-related and in life, but I can put my head down and get to work using the skills I’ve gained while being patient and realistic enough to bring in the pros when needed. Two of my professional and personal goals are to constantly be driven to learn and to encourage others to become more confident in their skills and abilities. Then, we can collectively implement a solution or strategy that not only drives sales but also maintains a brand’s voice and mission while sharing their story.

Experience

1. Sms Marketing Strategist Certified Slicktext Partner

   Age Media & Promotion

   Nov 2024 — Present · Sioux Falls, SD

   SMS Product Marketing Manager Role • Brainstorm creative ways businesses can use SMS in their marketing and communication efforts to boost sales and customer loyalty. • Monitor clients’ campaign analytics to fine-tune future SMS marketing strategies that meet business goals and deliver results. • Craft SMS campaign scripts for clients that drive action and engagement. • Strategize campaigns that entice brand advocates to become influencers and referrers. • Curate customer retention messaging efforts through automated personalized birthday and holiday text alerts. • Interpret feedback from customers and collaborate with the development team to integrate additional features or adjust the platform to improve the SMS product. • Develop UI Mockups to display proposed setup of SMS features clearly and accurately. • Mentor clients in developing effective SMS marketing campaigns. • Continually explore the features and benefits of competitive services for inspiration on improvements to the SMS product. • Support SMS customers in strategizing multi-media marketing plans to grow their text database. • Generate content for the AGE Texting blog and social media to share industry updates and SMS marketing strategies. • Design high-quality cross channel promotional assets for SMS customers to help grow their text lists. • Strategized a method to create text-guided scavenger hunts to encourage community members to explore the community and support local businesses during the pandemic. Publisher/ Marketing Manager Role: • Manage ad and content placement in seven magazines. • Assist in writing and editing magazine content. • Craft ad copy and design ads. • Research the target audience for each publication to create a detailed media kit. • Manage multiple deadlines and publishing tasks.

Education

• South Dakota State University

  Bachelor of Arts - BA

  1997 — 2001

• South Dakota State University

  Bachelor of Arts - BA

  1997 — 2001