Mindy Perry

Experience

1. Helping Create a Future Beyond Smoking

   Njoy

   Feb 2024 — Present

   I strive to make an impact. At Daily Harvest I was part of helping make it easier for people to take small steps towards better eating choices, reducing negative health outcomes by almost 15%. As a former collegiate athlete, helping people take small steps towards better choices that improve their health outcomes is a passion of mine, which is why I’m proud to join a $20B+ company at a transformational time to create a future beyond smoking.In this new chapter, I begin what is likely to be the hardest and most rewarding work of my career with amazing people at NJOY and Altria. I’m inspired by the bold Vision to responsibly lead the transition of adult smokers to a smoke-free future, and excited to be part of potentially one of the most significant public company transformations for the benefit of public health. Altria’s passion for their employees is equally inspiring as they remain committed to flexible work removing the challenge many working Moms are faced with. This means I can join a Virginia based company, make an impact at scale, and stay in Wisconsin to raise our two young children near family. I’m grateful that my values of family and career contributions are viewed in equal importance.

Education

• Harvard Business School Executive Education

  Omnicom University Senior Management Program

  2012 — 2013

• The University of Dallas

  Certificate in Sports & Entertainment Management

  2007 — 2008

• Southern Methodist University

  Digital Accelerator Certificate

  2016 — 2016

• University of Wisconsin-Madison

  Bachelor of Science (B.S.), Communication and Media Studies

Skills

• Brand Awareness
• Social Media Marketing
• Partnership Marketing
• Presentation Development
• Team Management
• Brand Management
• Retail
• Direct Marketing
• Marketing Strategy
• Strategy
• Creative Direction
• Retail Marketing
• Sports Marketing
• Integrated Brand Marketing
• Team Building
• Digital Marketing
• Relationship Marketing
• Marketing
• Creative Strategy
• Digital Strategy
• Team Leadership
• Mobile Marketing
• Brand Architecture
• Strategic Planning
• Marketing Communications
• Shopper Marketing
• Client Service
• Budget Management
• Sports
• Market Planning
• Salesforce Engagement
• Regional Development
• Corporate Events
• Brief Writing
• Apparel, Footwear, Accessories Marketing
• Interactive Marketing
• Account Management
• Operations
• Advertising
• Brand Development