Mindy Looyenga
Digital Manager @St. Paul Pioneer Press
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WORK HISTORY
Digital Manager @St. Paul Pioneer Press
St Paul, MN, US
Delivering superior results to our clients and our internal team with best-in-class client recommendations based upon needs, incredible targeting abilities and optimizing solutions. My position is simply to ask many questions, listen and deliver results for clients, as well as assist Sales Executives with recommendations in line with client\'s goals. Strong performance and conversions comes with transparency, communication, pivoting as need be and monitoring results with campaign managers, watching creative performance and studying both industry trends as well as consumer engagement patterns. It\'s absolutely fantastic to have calls with happy customers who are delighted. This is how we deliver - day in and day out; and we do it very well! Be it Search, Social, Programmatic, CTV/OTT, 3rd Party Emails with Adtaxi, or local reach with TwinCities.com and Pioneer Press -we target who clients want to reach, help them say exactly what they want to say, and bring forth a plan to reach and engage with what they want consumers to do.
EDUCATION
Webster High School, Webster SD
General
Augsburg University
BA, English, Communications
SKILLS
ABOUT MINDY LOOYENGA
Highly experienced executive with thirty years in management, marketing, sales, engagement, and operational leadership. Core Competencies & Strengths:• Management and Director: Able to motivate teams, lead with enthusiasm, strong work ethic, positivity.• Well-rounded experience: Leadership, project management, operations, sales, marketing, events. • Extremely strong relationship builder with teams, colleagues, clients, partners, and contractors.• Consistently delivering results and achieving goals. Forecasting and planning. Noted by employers as “One of the strongest I have seen!”Five Star Experience Examples:• Researched and prospected over 250+ regional and national prospects with 50+ new clients resulting in over $400,00 for a small, cause-based business during COVID with complex and integrated digital marketing strategies while delivering exceptionally strong performance. • Increased sales sponsorship from PY by 100% for the 25th annual Food & Wine Experience. • Experience selling to a variety of industries. Examples of major wins include Hormel, Bernick’s, Willamette Valley Winery Association, Jeff Belzer, NutriSource, Hilton, and Anheuser-Busch.• Recommended forecasting and tracking methodology for sales which are now implemented and the mandate for all sales executives at Greenspring Media Group.• Developed, sold, and managed major company-changing initiatives such as Wal-Mart Single Copy Sales, Hotel Program, and the College Readership Program for the Star Tribune.• Worked with over 2100 variables in psychographics, sociographic, and demographics which resulted in major new customer acquisition for major clients such as 2nd Wind, Lindus Construction. See professional experience in greater detail below.
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