Mindy Lamb

About Mindy Lamb

Dynamic marketing leader with 20 years of experience driving brand growth, leading cross-functional teams, and delivering innovative marketing strategies across diverse industries. Proven expertise in branding, product marketing, CRM optimization, and agency management. Recognized for executing large-scale initiatives that enhance customer experience, integrate acquisitions, and strengthen market position. Collaborative and results-driven, with a strong track record of aligning marketing with business objectives to accelerate revenue and brand impact.Brand Transformation | Revenue and Market Share Expansion | CRM Optimization | Digital and E-Commerce Strategy | Sports Marketing | Acquisition Integration | Agency, Budget, and Team Management | Client and Executive Engagement | Sponsorships, Promotions, and Tradeshows

Experience

1. Senior Marketing Manager

   Spotsee

   May 2023 — Present · Dallas, TX, US

   Manage agency partnership and budget for paid media, content, PR, tradeshows, CRM development, website updates, and data integration with the ERP- Strategically execute company-wide branding update, new product launches, new website build/implementation, new online shop, customer help center portal, CRM overhaul, and pipeline/lead management process- Orchestrate a dozen global tradeshows annually, to showcase new product launches and bolster key industry product adoption- Execute product integration and branding updates for four company acquisitions.

Education

• University of Oklahoma

  Bachelor's degree, Advertising