Mindy Armstrong

WORK HISTORY

EDUCATION

ABOUT MINDY ARMSTRONG

WHAT I DO: In short, I build things. Products, processes, people are my specialty, and through the years, I\'ve had the privilege of thinking alongside brilliant leaders, markets, operators, chefs, designers, and strategists. Lucky, right? All my experiences brought me to the next, with stints as an on-air radio producer and personality, an agency leader, a writer, and an entrepreneur. MY BACKGROUND: I’ve worked with brands, restaurants, and manufacturers to refine their innovation strategy, facilitate and feed their innovation pipeline, link consumer, flavor, and food trends, and guide culinary innovation. I led trend tours to inspire ideas, kept us all grounded in the consumer\'s voice, and moderated loads of ideation sessions. Before jumping into the innovation space, I worked in a traditional advertising agency, building brands and igniting creative thinking. I hold a BS in Marketing and Advertising and an MBA from Missouri State University. WHERE YOU\'VE SEEN ME: I have facilitated hundreds of ideation sessions and have met many of you there. Today, I regularly attend industry events, speak on consumer and culinary trends, join panel discussions, and write for national publications and organizations, including: MUFSO Fast Casual Executive Summit Grain Council IDDBA Flavor Experience Flavor & the Menu Fast Casual FSR/QSR Next-Gen Council Women in Restaurant Leadership Summit WHO I WORK WITH: I\'ve worked with food service manufacturers, restaurant chains, chefs and culinary teams, agencies, and other consultants including: Dietitian Downloads French\'s Foodservice Custom Culinary Mission Foods SeaWorld Checkers & Rally\'s Drive-In Restaurants Coca-Cola Bush Beans Buffalo Wild Wings Perkins American Food Co Huddle House WHAT OTHERS SAY:\"Mindy is by far one of the most strategic and innovative thinkers I know! Accompanying that is her outstanding collaborative approach!\"- Andrea | Client, Coca-Cola \"Mindy is a great collaborator working in a way that brings everything together.\"- Whitney | Creativore \"Over the time I worked with Mindy, I found her approach to insights, innovation and culinary curiosity to be both refreshing and rewarding.\"- Chad | Tyson Foods \"Intuition, a strong sense of insight discovery and an unflappable calm are what Mindy bring to the strategy table.\"- Doug | Austin Amplifies