Mindi Kocurek

About Mindi Kocurek

Hello, my name is Mindi and I\'m a dynamic, hands-on Marketing Executive with a wealth of…

Experience

1. Marketing Director

   Frog Publications

   Mar 2025 — Present · FL, US

   As the Marketing Director and Office Manager for Frog Publications, I lead all strategic marketing initiatives while ensuring smooth day-to-day business operations. I oversee brand development, campaign execution, and customer engagement across digital and traditional channels to grow visibility and drive sales for our educational materials.In my dual role, I manage team workflows, vendor communications, and purchasing, while also acting as the central point of coordination for internal projects and external partnerships. As the company\'s digital marketer, I spearhead email marketing, SEO, social media, and e-commerce strategies, managing our website content and online advertising to support both B2B and B2C audiences.Key Responsibilities:Develop and execute integrated marketing plans to promote products to educators, schools, and parentsManage and optimize e-commerce platform, including product listings, SEO, and conversion trackingOversee all digital marketing channels including social media, email campaigns, and paid adsServe as primary point of contact for customer service, purchasing, and vendor relationsCoordinate government bids and purchase order processing alongside the office teamSupervise print production of marketing materials and oversee brand consistency across platformsMonitor analytics and adjust strategies based on performance data and customer insights

Education

• Southern New Hampshire University

  Master's degree, Marketing/Digital Marketing

• University of Phoenix

  Bachelor of Science, Business Management/Marketing

  2004 — 2006

• Tampa Technical Institute

  Associates, Commercial Art

  1997 — 1999

Skills

• Marketing
• Adobe Illustrator
• Layout
• Market Analysis
• Humor
• Microsoft Office
• Email Marketing
• Adobe Flash
• Web Design
• Marketing Analysis
• Indesign
• Graphic Design
• Account Management
• Direct Mail
• Page Layout
• Photoshop
• Microsoft Word
• Web Content Management
• Word
• Digital Marketing
• Web
• Adobe Dreamweaver
• Wordpress
• Social Media Marketing
• Marketing Strategy
• Microsoft Excel
• Powerpoint
• Web Development
• Creative Direction
• Customer Service
• Online Advertising
• Wordpress Design
• Logo Design
• Adobe Acrobat
• Graphics
• Online Marketing
• Excel
• Adobe Indesign
• Digital Media
• Social Media