Minal Nikhade

About Minal Nikhade

I am a Graphic Designer and Visual Designer with 5+ years of experience specializing in…

Experience

1. Graphic Designer

   Reliance Retail

   Sep 2023 — Present

   Worked across multiple formats including Reliance Digital, Jiomart Digital, Jiomart Electronics, Franchisee Operations, and Enterprise Business. Designed and executed visual merchandising creatives for both B2B and B2C verticals- B2C: At Reliance Digital, developed 300+ high-impact creatives including website banners, emailers, push notifications, performance marketing ads, Google Ads, Performance Max campaigns and Meta ad campaign assets and social media videos, contributing to 15–20% higher engagement rates and 12% uplift in CTR for performance marketing campaigns supporting brand visibility across platforms like Instagram and Facebook- B2B: At JioMart Digital, created WhatsApp communication creatives, flyers, brochures, product catalogues, glass stickers, and danglers for enterprise and partner outreach by 20%- Franchisee Operations: Developed visual merchandising assets such as GSBs, ISBs, and in-store branding materials rolled out across 500+ outlets nationwide, resulting in improved brand visibility and a 10% increase in store traffic- Collaborated cross-functionally with marketing, merchandising, and Visual Merchandising teams to ensure brand consistency and timely execution- Managed end-to-end creative development – from concept to delivery – aligned with campaign objectives and business goals.

Education

• Manibai Gujrati High School

  10th

• Dr.Panjabrao Deshmukh Girl's Polytechnic

  Diploma in Electronics and Communication Engineering

• Prof Ram Meghe College of Engineering & Management, Badnera Rly

  Bachelors of Engineering , Electronics and Telecommunication Engineering

• SEED Infotech

  Diploma in Software Testing , Software testing

• ACTS Badnera

  Diploma in Advance Computing C-DAC, Computer Programming

• MAAC

  Graphic Design & Print Design (CGPD), Graphic Design