Mina G.

About Mina G.

My name is Mina Ghobrial and I am an University of Texas at Austin alum passionate about digital marketing.I have a passion for helping brands strategically reach their target audience through the digital and OOH landscapes. I have experience in the B2B, B2C, as well as C2C spaces and have led the digital strategy for various top brands with varying KPIs. I am a quick learner, diligent individual, team player, and am always looking for opportunities to challenge myself!

Experience

1. Sr Manager, Brand Advertising

   Dafgiving360

   Sep 2022 — Present · Houston, TX, US

   Brand awareness campaign: Oversaw the company’s re-branding campaign by taking a research-led approach to inform brand positioning, messaging, creative ideation, and paid media support- Manage agency relationship: Point of contact for agency relationship for all advertising activity including production and media budgets, contract negotiations, media and creative briefs, creative development, production, paid media, research, and analytics- Build resources for analytics: Help marketing team build data views and dashboards to interpret Adobe Analytics data and measure site performance- Established taxonomy for tracking: Built tracking code taxonomy and led implementation across all marketing channels to better parse data and inform which channels are most effective at driving quality site traffic- Launched multi-year advertising campaign: Campaign focuses on the relationship between financial advisors and their clients, while showcasing the benefits of DAFgiving360 and corresponding community impact. Results: Campaign has led to a 47% increase in site visitation and 62% increase in form submits YoY through attributed paid media- Marketing project management: Facilitate, track, and project manage seasonal campaigns through creation and maintenance of project plans- Website maintenance: Support the quality assurance process of our website to review, identify, and ensure the website is functioning as intended, following accessibility standards, and consistently updated with requested edits- Custom content creation: Collaborate closely with PR agency on custom content programs with trade publications to align messaging and produce a variety of content such as podcast features, toolkits, Q&A articles, and webinars

Education

• The University of Texas at Austin

  Bachelor's Degree, Sociology

• The University of Texas at Austin

  Bachelor's Degree, Public Relations

Skills

• Search Engine Optimization (SEO)
• Leadership
• Facebook
• Google+
• Online Content Creation
• Team-Oriented
• Stata
• Comscore
• Needles
• SEO
• Digital Painting
• Linkedin Ad Campaigns
• Microsoft Excel
• Sociology
• Instagram
• Community Outreach
• Nielsen
• Hootsuite
• Wordpress
• Advertising
• Public Relations
• Social Media
• Mintel
• Social Networking
• Social Media Measurement
• Social Media Marketing
• Blogging
• Team Building
• Microsoft Office
• Press Releases
• Digital Media
• Event Management
• Digital Strategy
• Marketing Strategy
• Twitter
• Facebook Marketing
• Content Management
• Marketing
• Digital Marketing
• Tweetdeck