Mina Booth
Expert @Fdreviews.Com
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WORK HISTORY
Expert @Fdreviews.Com
Part of the FD Reviews team - providing expert advice to manufacturers before products are launched or revised, preventing expensive mistakes.
EDUCATION
North Staffordshire University
Bachelor's degree, Business & Finance
CIM | The Chartered Institute of Marketing
Diploma, Marketing
North Staffs University
Business & Finance, Major
SKILLS
ABOUT MINA BOOTH
Highly accomplished and results-driven business leader with a focus on stakeholder management and people leadership across multi-faceted channels. I am data-driven with an integrated approach to marketing & sales strategies. As a collaborative, and transformational leader; I am agile in creating and executing complex business and strategic plans. People development in training, coaching, and mentoring cross-functional teams has always been a priority in delivering excellence. I have exceptional experience in leading content & data strategy, innovation roadmaps, and strategic partnerships. With strong analytical and market analysis capabilities I can leverage consumer insights and identify opportunities to grow share and market penetration. I have a pragmatic mindset, and my communication style is engaging and flexible across all levels, including consumer or customer relationships. I also collaborate effectively with C-level or board environments to set company initiatives and achieve business goals.Highlights of Expertise• Marketing Strategy• ABM Sales Strategy Development• AI Utilisation• CRM Implementation• Lead Generation• NPD Launches and Development• Team Leadership• Continuous Team Improvement• Copywriting • Budget Setting & Control• Content Marketing Strategy• Integrated Communication Campaigns • Strategic Data Management • PR/Communication Strategy • Stakeholder Engagement• Digital Marketing
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