Mina Pashkulska
Senior Consultant @AND Digital
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WORK HISTORY
Senior Consultant @AND Digital
End-to-end Change Management Lead – Focus on creating engaging change initiativesDefining strategy: Led the development and execution of change management strategy for multiple programmes using the ADKAR methodology to ensure aligned approach, inclusive of developing feedback loops and metrics benchmarks to ensure success of change initiatives and communication collateral - Developed detailed change management plans with clear ownership and structured change activities- Conducted comprehensive stakeholder mapping using persona-based segmentation and change impact assessments to tailor engagement activities and ensure tool/systems adoptionCommunication, Engagement and change champions networks: developed a communications and engagement plan with monthly iterations, achieving an average 5% increase of colleague interactions with the programme comms- Utilised multiple communication channels (8+) varying from physical posters, to digital kiosks and Lunch and Learns - Change Champions network - established change champion networks of 29 volunteers with 95% average attendance of sessions - Ran a deep dive on the programme for an Away Day (attended by 100 people), where I designed 6 interactive activities for each pillar, including a customised board game, quizzes and tech challengesAgile Ways of Working Delivery- Supported running 50 agile maturity assessments, the analysis and dissemination of outcomes to squad leads- Implemented a structured approach to measuring impact of agile maturity masterclasses 30%+ squads implementing DoD
EDUCATION
King's College London
Master’s Degree, Human Resource Management and Organisational Analysis
King's College London
Master of Science - MS
American College of Sofia
High School
Royal Holloway, University of London
Bachelor’s Degree, Psychology
ABOUT MINA PASHKULSKA
I am a senior People and Change consultant with 9 years of experience, specialising in change management, leadership development, and learning. I predominantly work on digital transformation programmes, focusing on people-centered approaches while leveraging my communication and engagement expertise.My background spans employee engagement, organisational culture, stakeholder management, and business development. I have delivered data-driven programmes for a diverse range international clients, helping them achieve strategic outcomes in fast-paced environments.
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