Mina O.
Global Head of Content Excellence, Social Media, and Influencer Strategies | Enterprise Content at Scale with AI Solutions | Holistic Content Marketing
- Role
- Global Head of Content at Colgate-Palmolive
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Mina O.
Data-driven digital marketer with expertise in content, social, and influencer marketing across beauty, fashion, and CPG. I’m passionate about transforming data into actionable insights to create content that speaks to the right audience, in the right context, at the right moment.
Experience
Global Head of Content
Jul 2023 — Present · New York, NY, US
Spearheading the global content-at-scale initiative, the Global Content Factory—an integrated content solution designed to enhance and streamline content creation across markets and regions. This initiative paves the way for automation, optimizes omnichannel engagement and personalization, and drives operational efficiencies- Championing creative excellence by partnering with CreativeX—establishing foundational best practices, driving hygiene standards, and elevating creative quality and media efficiency across Colgate-Palmolive- Spearheaded the launch of a new global Digital Asset Management (DAM) system in collaboration with Global IT—building the foundation for a scalable content ecosystem that enables personalization, operational efficiency, and brand consistency while reducing content waste. Ensured assets are treated as strategic business resources by implementing robust metadata and tagging standards for seamless use across all regions.
Education
Drexel University
Bachelor’s Degree
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