Mimmo di Lorenzo
Co-founder - Executive Creative Director @The Washing Machine
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WORK HISTORY
Co-founder - Executive Creative Director @The Washing Machine
Roma, IT
Vision and Business Strategy: Led the definition and implementation of the company\'s vision, developing long-term strategies to position the company as a leader in creativity and innovation. Actively involved in shaping the corporate culture, fostering a work environment that encourages creativity and excellence.Creative Leadership: Directed the creative department, managing and inspiring a multidisciplinary team of talents to produce innovative solutions that meet and exceed client expectations. Responsible for setting creative directions and ensuring all projects maintain visual and conceptual coherence.New Business Development: Identified new market opportunities and negotiated strategic partnerships that expand the company\'s reach and influence. Led the expansion of services offered, adapting the agency\'s offerings to market evolutions and client needs.Operational and Financial Management: Oversaw daily operations, including financial management, to ensure the company is well-positioned for long-term success. Monitored company performance with the goal of optimizing resources and enhancing operational efficiency.Communication and Public Relations: Represented the company at conferences, industry events, and in the media, serving as a spokesperson to promote the image and values of The Washing Machine Italia. Built and maintained strong relationships with clients, partners, and stakeholders to strengthen the professional network and the company\'s impact.Clients: Bulgari, Blauer USA, Uefa, Webuild, FIGC, Crif, Cribis, Federalberghi, Regione Lombardia, UCI Cinemas, Sace, Palazzo di Varignana, Caritas Global, Medecins Sans Frontieres, Sina Hotels, Do Value, Il Foglio, Esercito Italiano, Sinesgy, Workinvoice, ISPRA, INAF (Istituto Nazionale di Astrofisica), Kawasaki Disease, Ports Of Genoa, AGID Agenzia per l\'Italia Digitale, Presidenza del Consiglio dei Ministri, Openeconomics, Osigem, Coopculture, European Parliament,
SKILLS
ABOUT MIMMO DI LORENZO
2007- todayThe Washing Machine, RomeAdvertising Agency: Executive Creative DirectorClients: ABI - Agorà SGR Investments - APT Firenze - Atac - Biblioteche di Roma - BIC Lazio - Bulgari - CGIL - Comune di Firenze - Christian Dior - Comunità di Sant\'Egidio - Coopculture - Emergency - FAO - Federalberghi - Filas - Il Foglio - Infocamere - Left - Lottomatica - L\'Unità - Martingale Risk - Ministero Beni Culturali - Ministero Infrastrutture e Trasporti - Open Colonna - Palazzo delle Esposizioni - Scuderie del Quirinale - Partito Democratico - Presidenza del Consiglio dei Ministri - Progressive Alliance - Regione Lazio - Regione Lombardia - Roma Fiction Fest - Lazio Innova - Roma Capitale - Senato della Repubblica - Socialist & Democrats at European Parliament - Work 2006Publicis Rome, MilanAdvertising AgencyCreative DirectorClients: Renault, RAI, FAO, Banco di Napoli, British Airways, Finmeccanica, Qantas, Parmalat, Nestlé, Regione Campania, Thompson.Awards: Finalist Award New York Festival (2001, 2006); Finalist Award Young & Guns Festival Sydney (2005), Mezzominuto d’Oro (2001), ADCI (2001, 2003, 2004, 2005), Key Awards (2003, 2006), Targa d’Oro RomeAdvertising AgencyGroup creative headClients: Renault, FAO, British Airways, Parmalat, Banco di NapoliAwards : ADCI, Key Awards, 19••••98Publicis MilanAdvertising AgencySenior CopywriterClients: Renault, Nestlé, Sole 24Ore, Fanta, Coca Cola, L’Oreal, Carlsberg Beer, Motta19••••97Ata Tonic- Havas, MilanAdvertising AgencySenior CopywriterClients: Saab, Baci Perugina, Sambuca Molinari, Ralph Lauren19••••95 Publicis, MilanAdvertising AgencyJunior CopywriterClients: Renault, Nestlé, Sole 24Ore, L’Oreal, Lancome, Carlsberg
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