Mimi L.
Director Marketing - Residential, Targeted Segments @Rogers Communications
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WORK HISTORY
Director Marketing - Residential, Targeted Segments @Rogers Communications
Toronto, ON, CA
Drive residential acquisition growth by:• Driving market share leadership across complex lines of businesses including key consumer segments (Student, Newcomers, and Seniors), critical growth opportunities (TPIA, New Home Construction, and Service Expansion), and our corporate responsibility efforts with the Connected for Success program • Spearheading the 4P marketing strategy in collaboration with key partners including pricing, product, brand, digital, and sales • Anticipating and identifying relevant micro and macro trends to future proof short and long term plans • Providing marketing leadership across a complex multifaceted organization to ensure go to market excellence • Working closely with brand to deliver compelling advertising campaigns and efficient media spend• Staffing, coaching and mentoring the next generation of marketing leaders and attract top talent for long term succession planning Accomplishments to date- Delivered +43% growth in gross adds YoY to win the student segment during critical BTS period in 2024- Turned around the Comwave portfolio in 2024 going from -234 nets in Jan to +3500 by the end of De
EDUCATION
University of Toronto
Honours Bachelor of Arts (BA)
ABOUT MIMI L.
10+ years experience in tier one CPG organizations including Unilever, Coca Cola Ltd, and Mondelēz International as well as Canadian Telecom leader, Rogers Communications Inc. • Diverse background in multiple disciplines (Brand marketing, Trade/Sales, Innovation, Strategy & Insights, and Digital Marketing) • Outstanding marketing capability and brand stewardship with solid experience in leading global power brands for local markets • Exceptional business acumen with tremendous analytical skills and strategic planning competencies • Excellent influencing and communication skills with successful leadership of cross functional teams and ability to attract top talent • Highly adaptable with deep working knowledge across a broad range of industries (CPG, Telco, and Cosmetics) • Expert in navigating the unknown with an entrepreneurial spirit and a natural leader requiring minimal on-boarding or coaching • Solutions focused with a hands on approach to drive and deliver business results • Proven track record of success: o Led and executed award winning advertising campaigns, launched numerous product innovations delivering incremental volume growth, built and implemented countless brand strategies driving strong business results, and achieved profitability through significant cost saving initiatives and process improvements. Recipient of multiple team and individual awards
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