Mimi Hoang
Product Manager
- Role
- Brand Marketing Strategist, Black Decker at Stanley Black & Decker, Inc.
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Mimi Hoang
Energetic and Collaborative Project Management Professional with Global Experience in Business and Marketing Strategy, Product Development, and Corporate Brand in Fast-Paced Environments.
Experience
Brand Marketing Strategist, Black Decker
Mar 2018 — Present · Towson, MD, US
Lead global vision across legacy BLACK+DECKER consumer brand to manage development, project timelines and campaign launches. Spearhead brand initiatives to drive consistency: brand guidelines, fundamentals, video and templates. Develop all end user facing visuals and interfaces: digital content packaging, point of purchase. merchandisers, end caps, promotional events; launched communication strategy to enhance the shopper’s journey. Orchestrate strategic digital marketing tactics: owned and paid media and advertisings, SEO, retailer ecommerce, website, optimized content, promotional support, social and email. Manage influencer partnerships, media events and campaigns to drive campaigns. Oversee audit and development of website for user optimization and creation of websites for campaigns. Integrate and provide direction in newly acquired brand businesses and partners.
Education
Penn State University
Bachelor of Science - BS, Business Management and Marketing
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