Mimi Banks

About Mimi Banks

Mimi Banks is the Founder and CEO of MB Social, a leading full-service social media…

Experience

1. Founder and CEO

   Mb Social

   Jun 2014 — Present

   Boutique social media consultancy focusing on global beauty, luxury, prestige and lifestyle markets led by a beauty veteran with 15 years in the beauty industry. Passionate leader with proven success building, optimizing and implementing social media strategies, engagement plans and tactics to drive online brand engagement and reach. Strength in identifying and cultivating social ambassadors, developing influencer outreach programs, bringing a global perspective, sensitivity to local culture, a deep understanding of client needs, and best practices on running a successful campaign. MORE INFO: Services Offered; Social Media Management, Content/Asset Creation, Community Engagement, Community Management, Influencer Outreach, Analytics/KPI measurement, Competitive Analysis, Social Media Training, Team Recruitment. CLIENTS INCLUDE: L\'Oreal USA, AcneFree, La Roche Posay, Skinceuticals, Botanics, The Perfect V, Nutrafol, AHAVA, Soft Sheen/Carson, Frederic Fekkai, Epionce, Ouidad, DCL Skincare, ghd, Soap & Glory, Scentbird, SheSpeaks, Refresh Body, Pernod Ricard, Anheuser Busch, Alex Evenings, Thrillist, Q Social Media, NOTABLE MOMENTS Entrepreneurship.com Video Interview: 5 things to STOP doing on Social Media AD Week Panelist with Bazaar Voice (Generation Z) Speaker at Social Fresh: 25 Tips to Influencer Marketing Instructor: Social Marketing (Baruch CAPS program) Guest Lecturer - Public Relations, NYU Guest Lecturer - Entrepreneurship Program, IDC University (TLV, Israel) Guest Lecturer - Tel Aviv Municipality STRATEGIC PARTNERSHIP Preen.Me About: Leading Micro-Influencer platform with a community of Influencers that helps brands create powerful influencer programs and rich, viral user-generated content

Education

• Tel Aviv University

  Hebrew, Israeli Culture

• Clark University

  BA, French + Communications

• NYU in Paris Overseas Student Program

  French, Art History, Photography

• New York University

  MA, Media Ecology

Skills

• Integrated Marketing
• Digital Strategy
• Strategy
• Facebook
• Marketing Strategy
• Blogging
• Marketing Management
• Management
• Digital Marketing
• Lcms
• Social Media Marketing
• Cosmetics
• Brand Development
• Cross-Functional Team Leadership
• French
• Relationship Marketing
• E-Commerce
• Social Media
• Content Strategy
• Public Relations
• Brand Management
• Advertising
• Marketing
• Strategic Partnerships
• Marketing Communications
• International Marketing
• Luxury Goods
• Brand Awareness
• Digital Media
• Social Networking
• Change Management