Mimi Oloni
Digital Customer Journey Manager @Santander UK
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WORK HISTORY
Digital Customer Journey Manager @Santander UK
Milton Keynes, GB
Led the creation of a new Savings & ISA Hub, improving navigation and filters—resulting in 2M+ visits in one year, a 211k+ YoY increase, and a 55% click-through rate (CTR).• Conducted 60+ UX research studies using platforms like UserZoom, Adobe Analytics, Attest, Medallia, and OneCX to drive data-led improvements in customer journeys.• Delivered Santander’s first Savings Prize Draw campaign, attracting 270k+ unique visitors and achieving top Search Engine Results Page (SERP) rankings.• Developed and delivered a 3-part XTY (New Tax Year) communications plan, driving retention, growth, and inflows via timely HMRC updates.• Launched 5+ high-performing products with simplified, user-focused digital journeys including:o Limited Access Saver—117% YoY growtho LE3—550k+ accounts openedo Cahoot Simple Saver—14.7k+ accounts, 56k+ visits, 53% CTR in 7 months• Represented the team at senior-level steering groups, stakeholder reviews, retrospectives, and ideation sessions—presenting insights, celebrating wins, and driving continuous improvement.• Became a certified Plain Numbers and Behavioural Economics Practitioner and implemented the training and learnings in building and developing webpages such as the Savings vs Investing webpage and legal communications which was accredited by Plain Numbers.• Completed two Nielsen Norman Group (NN/g) training courses and actively engaged in Plain Numbers community events on visual clarity and effective communication.• Actively involved in volunteering efforts including Leicester South Foodbank, helping prepare over two pallets of food packages for the local community and other community charity work.• Presented on a panel for Santander’s Diversity & Cultures Day, discussing ‘Navigating Critical Conversations with Managers and Senior Leaders.’
EDUCATION
University of Derby
BA Marketing and Consumer Psychology, Marketing
Walton High Sixth Form
BTEC Level 3 Diploma - Business Studies and BTEC Level 3 Diploma - Media Studies Production, Business
SKILLS
ABOUT MIMI OLONI
A results-driven marketing professional with a First-Class Honours degree in Marketing…
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