Mimi Connelly

About Mimi Connelly

I create and write things for the internet.

Experience

1. Social Media Strategist

   Little Spoon

   May 2025 — Present · New York, NY, US

   Content Strategy• Develop data-driven social strategies to grow brand presence across TikTok, Instagram, Facebook, Pinterest, YouTube, LinkedIn, and Reddit• Own and manage the content calendar, aligning with product launches, cultural moments, and business objectives• Write platform-native, high-performing captions that reflect the brand voice and drive engagement• Concept, brief, and produce content that captures attention and inspires action• Identify and collaborate with key creators, thought leaders, and communities relevant to our audience• Stay ahead of social trends, algorithm changes, and platform updates to ensure continued relevance and growth• Monitor SEO and engagement data to continuously refine content and strategySocial Media Management + Creators• Oversee scheduling, asset management, and approval workflows to ensure seamless content delivery• Manage content production end-to-end, from ideation to publishing, maintaining brand standards throughout· Develop creator briefs, partnership frameworks and campaign strategies that maximizeengagement and brand impact.• Track multiple projects and deadlines while keeping stakeholders informed and aligned• Lead social listening and community engagement, showing up in moments that matter most• Handle social crisis communication with professionalism and agilityPerformance & Analytics• Create weekly and monthly performance reports with actionable insights• Analyze audience data to identify trends, opportunities, and areas for growth• Leverage analytics to fine-tune engagement strategies and drive deeper community connection

Education

• Trinity College-Hartford

  Bachelor's degree, Creative Writing

  2016 — 2019

• Westminster School

  Boarding School

• UNSW

  Semester Abroad

  2017 — 2017